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Amongst those apps is Plenty of Fish, a pioneer in the dating space

Amongst those apps is Plenty of Fish, a pioneer in the dating space

Swimming in the sea of millions of apps in the App Store is a large school of dating apps, all fighting for a bite at the top positions.

With a lengthy web presence stemming as far back as 2003, and its mobile apps releasing in 2010, it only makes sense that they dominate the dating space too. Boasting over 50 million all-time downloads on the Google Play Store alone, is there anything else that POF could be doing to improve their status on the stores?

For today’s App Store Spotlight, we take a deep dive into the dating space and understand whether or not Plenty of Fish is doing enough to stay afloat.

Metadata

The app title “Plenty of Fish Dating” takes advantage of the majority of the allotted character space, allowing them to capitalize on one of the most popular terms, “dating”.

The Subtitle is a clever use of space, including the “POF” acronym, another high volume term that allows them to be defensive with their keyword strategy. The additional relevance stemming from its brand allows Plenty of Fish to rank #1 for “POF”.

It also leverages a series of additional relevant keywords such as “date”, “chat”, “meet” and “singles” which allows it to rank for terms like “date singles”, “meet singles”, “chat with singles” among others, giving it wide coverage amongst popularly searched phrases in the store.

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