Bridal dress customizer Anomalie raises $13M as bridal shops crumble
David’s Bridal once owned 50percent associated with the $36 billion bridal dress market before it filed for bankruptcy year that is last. Brides were growing fed up with the possible lack of styles and sizes plus high costs at high priced stone & mortar stores. The industry had been destined for interruption by computer pc software that will replace costs that are overhead inflexibility with direct-to-consumer personalization.
That’s why we profiled a brand new customized wedding dress startup back 2016 called Anomalie despite small money or traction. The increase of Instagram implied every was happy to embrace computer software to provide 4 billion design permutations and break the markup cartel by attempting to sell gowns beginning at $1000.
“I don’t think I’ll ever have tired of using brides. Other programs would destroy with this consumer. She’s therefore obsessed with every information of her wedding gown. it is simply an environment that is perfect collect data” claims Anomalie co-founder and CEO Leslie Voorhees. “Long lead time, high margin, this industry that is entirely f*cked up — it is the right starting point this mass modification motor starting with the wedding gown” she informs me, hinting in the startup’s potential to personalize other clothing too.
Anomalie can be flexing the launch to its tech muscle today of the brand brand new gown design visualizer.