The Strategy Puzzle of Subscription-Based Internet Dating Sites
Executive Overview
There isn’t any switching straight back from on line dating: Matchmaking and online dating sites has become a $2.5 billion dollar industry, and about 25% of U.S. partners now meet on the web. While most early dating websites operated as easy platforms where users could freely browse and contact members, more recent internet sites are making matchmaking technology a significant value idea. But they would be the lovelorn better served for this? In a study that is recent scientists examined the basic conflict of great interest that exists between matchmakers and their customers: Upon getting a suitable partner, users typically terminate their web web site registration, harming the firm’s revenue and income.